WHAT DOES IT INVOLVE
360º is a personalized video which in a circular sequence shows 16 different experiences that can be lived by the winner of a contest organized by the brand. The staging is filmed and edited in slow motion, showing the richness of the different settings, and enhancing the beauty of the compositions. To shoot the video, the camera had to do two full shifts, filming eight scenes on each one. The result is a spectacular aesthetic exercise that is further enriched through personalization, since it integrates some customer’s data -name, city of origin and picture-, turning it into a personalized audiovisual experience.
HOW DID WE DO IT
The preparation of this shooting was a huge challenge. It was necessary to coordinate more than 100 professionals -technicians, creative team, artists, actors, etc.-. 3 full days of preparation. A day of filming with a Phanton camera to get 1,000 FPS. Musicians, magicians, trapeze artists, a super-sports car, a boat, live animals, and much more to create from a single 10 seconds shot a video of 1.5-minute duration, composed of 16 totally different and shocking situations.
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