WHAT DOES IT INVOLVE
120 participants from 6 countries got to live a unique experience by winning local promotions. A trip that began in Los Angeles and travelled through different states of the USA and Canada to end in Alaska, while undertaking all kinds of activities on the way.
HOW DID WE DO IT
During three editions two camera teams, drone and two editing teams travelled with the participants. The audiovisual pieces were filmed, edited, and published in a platform, where markets could follow the journey almost in real time. The most diverse activities were shot, from driving super sports cars to ice climbing or zip lines installed 200 meters over the ground.