WHAT DOES IT INVOLVE
For ‘OUR WORLD IS NOT AN ASHTRAY’ campaign, we produce content aimed to increase awareness among consumers and the general public about the problem of littering, and butt littering in particular, and inspire positive behavior change.
HOW DID WE DO IT
We have produced various videos including 3 inspirational stories of people who are driving change in their communities. These videos, published in the campaign’s website open to all audiences, have also been repurposed to be used for social media.
Apart from the above, we have also produced other materials such as animated and still infographics, banners, posters, media articles, etc.