PREMIUM EXPERIENCE

Elegance and personalized sophistication

WHAT DOES IT INVOLVE

A customized fiction film where each user participates in the story becoming the main character. The portrayed director of the movie refers to the user by his/her name and country of origin making him/her the star within the film’s casting.

HOW DID WE DO IT

We created a premium personalized experience for this promotion. International casting, participation of the chef Paco Roncero (3 Michelin stars) and an amazing deployment. A complex digital customization, with more than one million possibilities. The movie portrays a cinema director who, within the film, not only mentions the user’s name (recording of more than 5,000 names), but also talks about the region and city of origin of the viewer, gender, etc. In addition, the user’s photo is perfectly integrated into the movie and his/her name appears at different times. This experience was launched simultaneously in Saudi Arabia, Kuwait, the United Arab Emirates and Oman, and was subsequently adapted for the Russian market.

RELATED PROJECTS

  • PREMIUM EXPERIENCE Elegance and personalized sophistication ...

  • 360 EXPERIENCE 16 experiences in one shot WHAT DOES IT INVOL...

  • SPLASH! In just 3 seconds ... WHAT DOES IT INVOLVE This cust...

 

Log in with your credentials

Forgot your details?