Elegance and personalized sophistication
A customized fiction film where each user participates in the story becoming the main character. The portrayed director of the movie refers to the user by his/her name and country of origin making him/her the star within the film’s casting.
We created a premium personalized experience for this promotion. International casting, participation of the chef Paco Roncero (3 Michelin stars) and an amazing deployment. A complex digital customization, with more than one million possibilities. The movie portrays a cinema director who, within the film, not only mentions the user’s name (recording of more than 5,000 names), but also talks about the region and city of origin of the viewer, gender, etc. In addition, the user’s photo is perfectly integrated into the movie and his/her name appears at different times. This experience was launched simultaneously in Saudi Arabia, Kuwait, the United Arab Emirates and Oman, and was subsequently adapted for the Russian market.